The English language is always evolving, and words come and go. Think about how social media and access to this media affects language. ‘Lol’. ‘Tweet’. ‘Facebooking’. We create and popularize new words with the push of a status or twitter share. Everyone is a modern-day Shakespeare (although, the Bard would probably roll over in his grave if he knew about the Oxford English Dictionary officially adding ‘bogan’ in 2012).
At Stoffers, we have a favourite new word for 2012: Phubbing
Everyone is guilty of this social crime. It’s a combination of using (or pretending to use) your mobile phone rather than interacting with people around you.
Maybe the conversation is boring and checking your sister’s roommate’s cousin’s boyfriends’ twitter feed sounds heaps better. Or maybe you don’t want to look stood up at the bar. Or that guy chats you up on the train. Whatever. Phubbing cannot be stopped.
Exhibit A: You’re innocently walking to class when a charity campaigner catches your eye. The jacket and binder is a dead give away. If there ever is a time to phub, it’s now. Steps to a classic phub:
1. Fumble around for your mobile
2. Look concerned upon unlocking the screen
3. Furrow your brow and ‘type’
4. Do NOT MAKE EYE CONTACT and compromise the phub.
No one is immune to phubbing. Celebrity phubbers include Justin Bieber, David Beckham, and all of the Kardashians.
If you catch a live-phubbing, snap a photo and send it into The Phubbington Post. This Australian blog has petitioned the Urban Dictionary to include Phubbing in its lexicon.
Phubbing. Make it happen.